Is HOUSEWINE AT YOUR SHOP only for wine shops?

No, delicatessens and concept stores can stock the bottles too. There, a wine with its own playlist sits well alongside products that also tell a story. We’ll look together at whether it suits your range and your customers.

Do you help with in-store presentation?

Yes, we help you think through a recognisable presentation: where the three bottles stand together, how the playlists become visible and what your team says about them. What that involves in practice, we look at shop by shop, so that it suits your interior and your shelving.

Why three bottles rather than a large range?

Three wines are easy to remember and to display together: a rosé, a white and a red, each with its own name and playlist. For your customer, that’s a clear choice; for you, a compact range that takes up little space on the shelf.

Can the Defender also come to a customer evening at my shop?

It can, provided there’s room for the vehicle. An open day, customer evening or launch is booked as a separate event with its own proposal, independent of the arrangements for the bottles on your shelves. Feel free to ask about it in the same conversation.

The three HOUSEWINE bottles side by side: rosé, chardonnay and merlot.

For wine shops, delis and concept stores

HOUSEWINE AT YOUR SHOP: three bottles that stand out on your shelf

On the rack, a bottle that gets noticed straight away. At the till, a story you can tell in no time. At home, a playlist for every glass. That’s HOUSEWINE AT YOUR SHOP, the concept for wine merchants, delicatessens and concept stores. What you stock and how you display it is something we agree together.

What HOUSEWINE AT YOUR SHOP is built on

We discuss selection, presentation and arrangements with you. A wine merchant’s set-up will differ from a deli’s or a concept store’s, but this foundation stays the same.

Three bottles with a bold name and label
A compact range: rosé, Chardonnay and Merlot
A Spotify playlist per bottle, for listening at home
A story that fits into one sentence
Help with recognisable in-store presentation
Arrangements tailored to your shop

Shelf, till, home

What happens between the shelf and the front door

Take a walk along an average wine rack: châteaux, estates, grape varieties, vintages. Among all those names, Into The Deep, Show Me The Love and Pure Plastic Dreams jump out. They sound more like tracks than wines, which suits a brand with HOUSE in its name. A customer who picks up one of these bottles is already curious before they’ve even read the back label. In a deli or concept store, they sit just as comfortably next to fine foods and gifts.

At the till, one sentence is enough: this is a fresh rosé with strawberry and raspberry, and it comes with its own playlist. No more explanation is needed, but anyone who asks more will hear about two founders, a holiday with friends and the spark between wine and house music. A story like that helps your team recommend a bottle to someone who’s looking for a gift and doesn’t know which grape to choose.

And then the bottle goes home. That’s where something begins that an ordinary wine doesn’t offer: your customer puts on the playlist that belongs to the bottle and pours with music playing. Anyone who enjoyed that evening knows straight away which bottle they’ll come back to you for next time. That’s how a playlist can bring your customer back to your counter.

HOUSEWINE bottles and wine glasses ready in the open Defender.

Weighing up what fits, together

Three questions before we agree anything

In our first conversation, everything revolves around three questions. Does HOUSEWINE fit with what you sell now and with the people who walk into your shop? Where will the bottles go: with the wines, next to the till or among the gifts? And what’s possible in terms of selection, quantities and support with presentation? The answers differ from shop to shop, and that’s exactly the point.

On delivery and terms, we make arrangements that suit your shop. That’s why you won’t find fixed B2B prices or minimum orders on this site; they depend on your range, your space and your customers. A short email to info@housewine.be with a few lines about your shop is enough to get started. We’ll then be in touch to arrange a conversation.

Good to know

Frequently asked questions

Is HOUSEWINE AT YOUR SHOP only for wine shops?: No, delicatessens and concept stores can stock the bottles too. There, a wine with its own playlist sits well alongside products that also tell a story. We’ll look together at whether it suits your range and your customers.
Do you help with in-store presentation?: Yes, we help you think through a recognisable presentation: where the three bottles stand together, how the playlists become visible and what your team says about them. What that involves in practice, we look at shop by shop, so that it suits your interior and your shelving.
Why three bottles rather than a large range?: Three wines are easy to remember and to display together: a rosé, a white and a red, each with its own name and playlist. For your customer, that’s a clear choice; for you, a compact range that takes up little space on the shelf.
Can the Defender also come to a customer evening at my shop?: It can, provided there’s room for the vehicle. An open day, customer evening or launch is booked as a separate event with its own proposal, independent of the arrangements for the bottles on your shelves. Feel free to ask about it in the same conversation.

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Still got room on your shelf?

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